Season’s greetings and a 2013 retrospective
Let us begin by wishing all of you a Merry Christmas and a happy, healthy and prosperous New Year.
The is the time of year when we not only celebrate the holidays and look forward to a terrific New Year, we also look back at the year that was and express our gratitude for the many things for which we can be grateful.
For example, 2013 was The Rose Hotel’s best year ever, and for that we thank you, our guests, for your continued loyalty as both business and leisure travelers. We also thank our staff members, who continue to deliver outstanding customer service to our guests. Among the reasons our people are so adept at meeting the wants and needs of our guest is longevity. Our staff members have an average tenure of more than five years, meaning they have accrued years of the kind of training and experience unique to The Rose Hotel. That kind of institutional memory serves our people and guests extremely well. And it shows that our staff members, like our guests, are a loyal and dependable bunch.
The year 2013 also brought the hotel a faster and more secure (and complimentary) wi-fi system to keep our guests well connected to their online services for professional and recreational purposes.
We also revamped our website for the second time in less than five years, giving The Rose Hotel site a more graphic site, richer in content and more mobile friendly.
The furniture in our lobby and guest rooms were reupholstered and refinished this year as part of our continuing commitment to keep our accommodations luxury grade.
If the respected travel site TripAdvisor is any indication, our efforts are paying off. Our guests have written 88 reviews on TripAdvisor and our Customer Satisfaction Index score, as of December 2013, is a very gratifying 92.
Meanwhile, our Guest Comment cards consistently hail our hotel’s customer service and luxury – as well as its antiseptic cleanliness.
The low point of 2013 was that we were often fully booked and unable to accommodate all of our regular guests.
As we look toward 2014, the hotel and hospitality industry forecast from PKF Consulting, an advisory firm specializing in the hospitality industry, is a positive one. PKF reports that U.S. hotels are poised for significant gains in the New Year. PKF is projecting a 3.3 percent increase in lodging demand. The net result is a national hotel occupancy rate of 64 percent in 2014, the highest annual occupancy rate since 1997.
“By 2014, any uncertainty caused by fears of fiscal cliffs and sequestration should be alleviated, thus resulting in improved attitudes among hotel guests, owners and operators,” says R. Mark Woodworth, president of PKF’s hospitality division.
We feel blessed. And, judging from rising global economic growth and improved domestic employment numbers, we trust you do too.
We hope your travels are many during the New Year, and we hope you will continue to count on us to serve you in high style.
Written by Mike Consol