Traveling – whether for leisure or for business – can be a disconcerting affair.
Then comes the hotel room.
Is what you find “your home away from home?” Or is it a monochrome box? Is the air tainted by the aftermath of the hundred travelers that came before? Is the crashing sounds of ice and vending machines banging outside your door? Are the dings of arriving elevators breaking the silence with maddening regularity? Do you feel like you never left the airport?
This is the world of the conventional mass-market hotel. The big chains and their cookie-cutter ethos leave one feeling like yet another cog in a human assembly line.
It is this monotony and dehumanization that brought about the rise of the boutique hotel, The Rose Hotel among them. Boutique hotel rooms are the very antithesis of the chain hotel.
Where the chain hotels saw economies of scale in replication of room design, the boutiques saw an opportunity to provide a distinctive experience.
Where chains saw virtue in predictability, boutiques correctly bet that discriminating travelers valued theme and differentiation.
While chains used the lowest common denominator to seek out a mass audience, boutiques embraced intimacy, loyalty and a higher level of service to capture a well-heeled niche.
It is the boutique ethos that drives us at The Rose Hotel. That is the yardstick by which we measure the success of our efforts.
In our case, the anatomical parts that comprise a truly great hotel room are many and nuanced. Our rooms – Deluxe Kings, Double Queens, Executive Kings and Suites – range in size from 500 to 1,100 square feet. The Rose Hotel is a European-style hotel containing the types of furniture, motifs and fabrics suggestive of a visit to Paris, London or Florence. Our rooms feature:
We not only strive to be “your home away from home,” we strive to provide you with an experience that makes you rethink your return trip home./li
Written by Mike Consol