Red Rose

Rosebuds Blog

7 reasons why travelers choose boutique hotels

February 22, 2011

We’re proud to be a member of the “boutique” segment of the hotel business. It’s a rapidly growing hotel category that brings panache to an industry long dominated by large cookie-cutter hotel chains.

Indeed, boutiques now rake in so much business that even hotel giants Marriott, Starwood and Hilton have created boutique lines of their own.

This enduring trend begs the question: Why do travelers gravitate to boutique hotels in such large and loyal numbers?

Travel writer Lyndsie Robinson tackled that question in a recent article she wrote for the travel website All Women’s Talk and came up with seven reasons why people so often choose boutiques over conventional hotels.

  1. Local feel. Regardless of the city or continent, the boutique hotel inevitably gives its guests a genuine feel for the location. For example, The Rose Hotel’s location on historic Main Street in downtown Pleasanton gives visitors a quiet, relaxing environment reflective of the city itself. Walk out the hotel’s front door and there is quaint shopping and dining stretching for blocks.
  2. Rare experience. While some people stay exclusively at boutique hotels, others treat themselves occasionally to the rare experience characterized by their more intimate and luxurious environments, as well as more personalized accommodations and services.
  3. More luxurious accommodations. There is a cozier feel to smaller-scale hotels because they aren’t choked with throngs of people and monotone rooms. By contrast, boutiques often focus on a specific experience, style or image, rather than simply functionality.
  4. Newer properties. Boutiques tend to have been more recently constructed, if for no other reason than boutiques are a relatively new hotel category. Conversely, if history and architectural character are your fancy, there are plenty of boutiques that accommodate those predilections.
  5. Upscale designs. Whether newly constructed or historic, boutique hotels almost invariably bring a heightened sense of design and décor, which is one of the great differentiators between boutique and conventional hotels.
  6. Higher level of pampering. Boutiques have brought back the old-school approach to customer service. Guests are pampered, from plush lobbies, furniture and bedding to higher quality food, beverage and concierge service.
  7. Intimate atmosphere. By virtue of their smaller size, boutiques naturally have a warmer ambiance, yet they are large enough to avoid the claustrophobic sensation one sometimes gets from cramped bed and breakfasts.

If you’ve never had the pleasure of staying at a boutique hotel we invite you to experience the difference. You might even come up with some additional reasons why the boutique trend has generated such popularity among the traveling public.